Knowing a Product’s “Water Footprint”
If you think your morning cup of joe only has 12 ounces (35 centiliters) of water in it, you’re sorely mistaken—it has closer to 40 gallons (150 liters). Conservation scientists say it’s time consumers become aware of the quantity and source of water that goes into growing, manufacturing and shipping food. As currently defined, a product’s water footprint is an inventory of the total amount of water that goes into its manufacture. For that cup of coffee, for instance, most of the 40 gallons...
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