SustainFloyd to Launch Film Series on Thursday, 9/22

Everyone is invited to view “The Electricity Fairy” at the Floyd Country Store at 7 p.m.

Floyd, Virginia – SustainFloyd will present three award-winning documentaries in its 2011 Fall Film Series at the Floyd Country Store.  This series, which begins Thursday, September 22nd at 7 p.m. with the screening of “The Electricity Fairy,” will serve as a fund-raiser for SustainFloyd.  Tickets will be $5 at the door.  Popcorn, soft drinks, home-baked goods and locally roasted Red Rooster coffee will also be offered for donations.   The Association of Energy Conservation (AECP) will sponsor the first film. Doors will open at 6:30 p.m.

“SustainFloyd’s screening of moving documentary films, such as “Bag It” and “Queen of the Sun,” has proven to be enjoyable and meaningful for our community,” said SustainFloyd Director, Mike Burton.  “We hope everyone will come out to see these award-winning films at the Floyd Country Store, engage in our panel discussions and bring community questions and concerns.  Because these are fundraisers, the SF Film Series is a great way to contribute to SustainFloyd’s mission.”

The first film, “The Electricity Fairy,” is a powerful documentary, exploring America’s national addiction to fossil fuels.  The hour-long film examines the current construction of a coal-burning power plant in Wise County, Virginia, amid citizen protests.   A panel discussion with energy experts will follow “The Electricity Fairy.”

The second film to be screened at 7 p.m. on Thursday evening, November 3rd, 2011 at the Floyd Country Store will be “Dirt! The Movie.” Doors will open at 6:30 p.m.  Narrated by actress Jamie Lee Curtis and directed and produced by Bill Benenson and Gene Rosow, “Dirt! The Movie” takes you inside the wonders of soil. This beautiful film tells the story of Earth’s most valuable and underappreciated source of fertility – from its miraculous beginning to its crippling degradation.  Popcorn, soft drinks, home-baked goods and locally roasted Red Rooster coffee will be available for donations.  A panel discussion will follow “Dirt! The Movie.”

The third documentary in SustainFloyd’s Fall Film Series, shown at 7 p.m. on Thursday, December 8th, 2011 at the Floyd Country Store, will be “The Economics of Happiness.” Doors will open at 6:30 p.m.  The holiday season can be stressful, as people have less time for friends and family and face mounting pressures at work. “The Economics of Happiness,” which has won numerous awards, describes how globalization and the consolidation of corporate power have not created a happier life for many of us.  This film celebrates communities, which are coming together to re-build on a more human scale, with ecological economies based on localization.  Popcorn, soft drinks, home-baked goods and locally roasted Red Rooster coffee will be available for donations.  Following the screening, a panel of experts will discuss ways to make our lives – and the holidays – more meaningful.

Created in 2009, SustainFloyd is a 501(c)(3) non-profit organization that assists the community of Floyd County, Virginia in sustainable, local growth. Our vision is a mix of the past and the future – we work to develop new ideas that will support the next generation of our rural community, while preserving our local traditions and history. To learn more about SustainFloyd and its mission, go to

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